AdWords Shopping Advertising: Google AdWords: Shopping Advertising
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38 Lectures
2h 36m 53s
Prepare for your examination with our training course. The course contains a complete batch of videos that will provide you with profound and thorough knowledge related to certification exam. Pass the test with flying colors.
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Curriculum For This Course
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1. Introduction2m 26s
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2. Google Adwords Account Creation2m 31s
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3. Overview and Interface of Google Adwords Dashboard6m 1s
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1. What is Keyword Research and how to do it?7m 13s
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2. Keyword Match Types in Adwords2m 43s
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1. Search Ad Campaign Creation19m 1s
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2. Display Advertising Campaign Creation15m 31s
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3. How to Create Display Ad Banners Yourself without Hiring a Designer?4m 39s
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4. Video Ad Creation and Advertisng on Youtube7m 1s
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5. Advertising Your App on Playstore and other Google Networks3m 40s
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1. What is Remarketing and how to do it?8m 58s
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2. Remarketing with Customer List (Email/Phone)1m 37s
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3. Conversion Tracking in Google Adwords5m 30s
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4. Tracking Custom Campaign URLs on Google Analytics3m 2s
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1. Differences between AdWords and Google Merchant3m
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2. Visual difference of Google Shopping ads vs2m
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3. Creating your merchant account3m
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4. More on website verification2m
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5. Creating your first data feed2m
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6. Beginning to fill out your data feed3m
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7. Filling out the product feed2m
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8. Correctly setting your title attribute5m
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9. Optimizing the description field in your product feed3m
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10. Linking your AdWords account1m
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11. Another way to upload your product feed: From your ads setup dashboard1m
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12. When you have a large product feed file2m
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13. Almost there - creating your campaign2m
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14. Starting to run the ads2m
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1. How to begin running your ads from AdWords4m
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2. What if the product doesn't get many clicks at first?3m
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3. How to get cheaper clicks with the Ad-rank and how to boost it5m
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4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure2m
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1. How to set up Analytics for your AdWords clicks3m
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1. Change to accelerated bidding1m
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1. Supplemental app resources to aid you in your business3m
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1. Keyword exercise to try4m
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2. Decisiveness: Start and stop planning & key to success from business literature4m
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3. Working on your business vs5m
